CARLOS B. ARANDA

Helping companies uncover what makes them unmistakable.

Helping companies uncover what makes them unmistakable.

Helping companies uncover what makes them unmistakable.

Strategic brand designer

Strategic brand designer

Strategic brand designer

What I do

What I do

Different media. One way of thinking.

Graphic design studio wall with posters

Brand strategy, brand design · Not what you’d expect. Exactly what it should be.

Flavor Hood

Minimal green product design still life

Creative direction, photo shoots, production · Every frame has something to say

Visual Stories

Abstract interface scene with laptop and sculptural forms

Creative direction, commercials, music videos · Some stories need movement.

Motion Stories

Material studies project image

Typography · grid systems · editorial design

Typography · grid systems · editorial design

Reading Order

Reading Order

Field notes project image

Nothing here was supposed to become a project

Nothing here was supposed to become a project

In Between

In Between

Everything is connected

Everything is connected

Everything is connected

Strategy becomes identity

Strategy becomes identity

Identity becomes motion.

Identity becomes motion.

Motion becomes experience.

Motion becomes experience.

The medium changes. The idea doesn't.

The medium changes. The idea doesn't.

The medium changes. The idea doesn’t.

Make contact

Make contact

Make contact

carlosbaranda.ad@gmail.com

carlosbaranda.ad@gmail.com

carlosbaranda.ad@gmail.com